The Ask –
The eyes of the world will be on Los Angeles for the 2028 Olympics, so maximal efficiency and delightful experience are paramount for LAWA. The goal was to create a brand identity to position Accenture as the ideal partner to reach their goals, and soar well beyond.
Design Strategy –
Create a brand that resonates with the decision makers and reflective of Los Angeles. I wanted this brand to be bright, vibrant and optimistic. The colors and imagery should represent the spirit of Los Angeles's playful personality.