DiversitEE is an internal team promoting diverse and inclusive ways of working in order to drive social change. ​​​​​​​
BUSINESS NEED:
As Facebook continues to grow, the company prioritizes putting diversity first in everything we do.

PEOPLE NEEDS:
Create awareness for our Enterprise Engineering DEI team so our employees and products put diversity and inclusion at the forefront of how we work. 

BRANDING CHALLENGE:
Create an identity that captures the essence of diversity and inclusion within Enterprising Engineering for Facebook.
The graphic identity should help increase the team's awareness and recognition across Facebook Data Teams.
From a Team Brand Worksheet, we identified common key attributes that would become the essence of this brand we create.

KEY ATTRIBUTES:
Unity
Progressive
Inclusive
Reliable
Optimistic
Human
Diverse
Focused



Refining the details

To make the DiversitEE brand accessible for more people, templates and guidelines were included in the brand package.
T

Templatizing the identity system so Program Admins feel empowered to create event posters as new programs launch.
XFN Partners

Role: Brand Design Lead
Type: Branded templates, patterns, and brand mark
Status: Launched November 2020

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