With the Shippo Company Annual Offsite right around the corner, we used the opportunity to revise the company values for our founder, Laura to share.
COMPANY VALUES (BEFORE):
The company values are internal values we uphold as employees and represent our company culture. In the old brand style, the previous iconography felt oversimplified and lacked the sophistication that Shippo wanted to show up as.
Create a simple and consistent iconography system that represents Shippo's ethos.
The company value iconography set was launched on Jan 2024 to 200+ employees at Shippo's company off-site.
Photos captured by Dana Gundrum, Communications Manager
In April 2024, the company values were launched on the Shippo About Page and included in our New Hire Onboarding Kit.
Sponsors:
Role: Brand Design Lead
Project type: Brand Development
Status: Launched Jan 2024
