jacque line - Shippo's Shipping Calculator

The shipping calculator is one of the main ways to convert potential leads.

Between the Marketing, Product, Engineering and Brand team, we improved the calculator's look, feel, and functionality of the page's experience.

I conducted a study of our competitors, what we have existing, and analogous inspiration from unlike-minded industries to compose a hypothesis for the new calculator.

I took components from the Web App and the Marketing Website so the calculator would feel like it is a part of a holistic brand.

BUSINESS NEED:
By redesigning one of the most critical decision points of a potential new user's experience, we can encourage them to buy their first shipping label.

BRANDING CHALLENGE:
Redesign the shipping calculator so it reflects the new brand system and improves usability.

Calculator Explorations

Some ideas, some bad, some good, some partially useable.

What if?

Through any product exploration, we find pockets of 'what if'?
In this case, there was an opportunity to use the empty space before users input their data to share the value proposition of Shippo.

Here are a few avenues of ideas I tried to use the space for.

Customer Savings

We leaned on celebrating our customers with use case savings. This method is demonstrative, by showing discounted shipping rates we help potential customers imagine using the tool itself.

Special thank you to the marketing and partnership team for reaching out to our Shippo customers for permission to use their image on our site.